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Opening statement
of introducing brand story
The brand story is the history, development and achievements of a brand. An industrial product’s brand story is important, because it communicates the brand’s values and culture and builds trust and loyalty to the brand. Each industrial brand has its own unique brand story, which includes the origin of the brand, the story of the founder, the brand’s mission and values, the brand’s milestone events, and the brand’s position and impact in the industry.The following is the Lift sling’s brand story.
Business
Historia:
More than two thousand years ago, Archimedes once said, 'Give me a fulcrum, and I will lift the earth!' Two thousand years later, someone also said the same thing: 'Dare to be the first, I have the task, and I have the talent!'! The former became a famous mathematician and physicist, while the latter was a Lift sling rigging company, which had multiple firsts in production in the sling industry!
The origin of the brand:
Lift sling was established in 1980 and has been focusing on the development and manufacturing of rigging for 40 vjet. It is a large, complete, and professional rigging manufacturer in China. Në 1980, the Taixing Xingsheng Weaving Factory, a social enterprise, was transformed into Xingsheng Weaving Factory. With the guidance of experienced engineers from Shanghai, we produced China's first white lifting belt. Në 1985, we began internet commerce during the era of dial-up internet access, and since then, Xingsheng Company's information has gone global. Në 2002, we changed our name to Lift Company
The brand’s mission and values:
The corporate culture of Lift Sling Rigging Company consists of three main parts: mission (to do what customers want!), vision (to be the first rigging supplier!), and our core values (integrity, harmony, innovation, and exemplary).
The brand’s milestone events:
Lift sling was established in 1980 and has been focusing on the development and manufacturing of rigging for 40 vjet. It is a large, complete, and professional rigging manufacturer in China. Në 1980, the Taixing Xingsheng Weaving Factory, a social enterprise, was transformed into Xingsheng Weaving Factory. With the guidance of experienced engineers from Shanghai, we produced China's first white lifting belt. Në 1985, we began internet commerce during the era of dial-up internet access, and since then, Xingsheng Company's information has gone global. Në 2002, we changed our name to Lift Company
The brand’s position and impact in the industry:
We dare to be the first in the field of lifting belt products. We constantly explore and innovate in the derivative products of lifting belts, providing safe and efficient services for the lifting industry
six corporate management concepts
vision:
Create value for society, drive the development of the rigging industry and lead the progress of the rigging industry
spirit:
Family atmosphere , battleship spirit
culture:
The Pursuit of Excellence , mediocrity is not me
motto:
Be exceptional employees
faith:
Create value for society, drive the development of the rigging industry and lead the progress of the rigging industry
relentless pursuit of goals:
Make the world easy